Turn every in-store customer into a social media brand advocate with RFID

Press Release London 12th March 2012 – Excelerated Applications to promote their leading Social Sharing for Retail at the Retail Business Technology Expo at Earls Court, London on the 13th and 14th March 2012.

Retail businesses can now take control over their level of social engagement with their customers with the use of RFID technology. Customers can swipe at a physical location (in this case a Like Station) to share their activity on Facebook, Twitter or LinkedIn. This has already proven very popular at product launches that the solution has been used in.

In the past the only way for retail entities to engage physically with their customers was to create a Facebook app or page. Once their users are engaged through these apps or pages they share information through their friend and followers but not about the event at the venue.

Social Media based loyalty schemes allow businesses to make full use of the power of word of mouth and by using their branded RFID cards to swipe at Like Stations and unlocking incentives and sharing their own experiences.
How does this work for Customers?

The customer receives an RFID card which they link to their Facebook, Twitter or LinkedIn through a simple login service page on the brands Facebook page. The RFID card can be touched against the Like Stations across the branch of the store. On swiping the card the customer can take advantage of any special offers or promos that have been predetermined by the brand. For example “I have just received 20% off at Topman & Topshop.”

The retailer is also able to ratify all of the information seen on the social media forums so you can tailor what can be seen to show the benefits the customers and their friends can gain from your brand.

The dashboard enables you to set up and run all your campaigns and actions that might arise when the RFID cards are touched at the Like Stations.

Each Like Station can be independently assigned to show different information / offers depending on what you want your customers to share.

This brand has a analytics system showing information between each Like Station, what was shared, how many times it was shared and also the click rates. Allowing the users to track the number of customers sharing.

At present a customer can check Into a store or post a status update or a tweet about their instore experience, while the brand(s) have to watch from afar powerless and without influence over these updates. With upD8r, Brands and Retailers can once again take control of these coversations over social media.

On March 18th, 2012, posted in: NFC & RFID by

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