Conference Goers Use RFID to Get LinkedIn

Conference attendees can now automatically send business-related links to those to whom they are connected via their LinkedIn accounts, using a system provided by Excelerated Applications Ltd. (Excelerated Apps). The solution, known as UpD8r (pronounced updater) Business, enabled LinkedIn members attending the UK and Ireland SAP User Group’s 2011 conference to share information with their LinkedIn connections regarding their movements and the seminars they attended at the event.

 

The system works similarly to the other RFID-based applications that operate with Facebook and other social-network services used by event organizers to connect conference visitors to their Facebook friends or Twitter followers (see RFID Helps Make Friends for Israeli Teens, RFID Helps Call of Duty Video Game Come Alive and Vail Resorts Links RFID With Social Media). UpD8r, however, is designed for businesspeople, enabling them to utilize LinkedIn as their social network, to share what they are doing. Excelerated Apps is a British company that provides application solutions related to social media.

 

 


 

At this year’s UK and Ireland SAP User Group conference, an individual who attended a particular session could tap an RFID ID badge near an In station, to inform their LinkedIn connections.

 

The UK and Ireland SAP User Group’s 2011 conference provided the service to 160 of its 400 attendees who were also LinkedIn members and wished to share data regarding their time at the conference with others in their network. The strategy was to generate publicity about the conference, as well as the speakers and exhibitors from that event, by enabling attendees to share information with their LinkedIn connections. However, notes Richard Smith, Excelerated Apps’ director, individuals would be most likely to share information about the conference with other LinkedIn members if the system were easy to use. Therefore, he says, NFC technology is employed to create an automatic link between a location or event and the LinkedIn member, by simply tapping a tag against a reader.

 

During the UK & Ireland SAP User Group trial, each conference-goer was invited to try the Upd8r Business system at no charge. Each attendee agreeing to participate provided his or her LinkedIn account name and user password, then received a lanyard with a badge, attached to which was a passive 13.56 MHz RFID tag. The tag, provided by British RFID company CoreRFID, is manufactured with an NXP Semiconductors Ultralight Mifare chip.

 

A half-dozen “In” stations, each with an RFID reader developed and manufactured by Excelerated Apps, had been installed at locations where presentations or sessions were being held. An individual attending a particular session could tap his or her badge near an In station, which would then read that person’s badge ID and forward that information to the Excelerated Apps software on the hosted server, via a cabled connection. The software retrieved the LinkedIn user account and password associated with that individual’s badge ID, and then transmitted data about the session or presentation to his or her LinkedIn account. For example, the attendee’s LinkedIn page could indicate that he or she was “visiting the exhibitors in the King Suite at the UK and Ireland SAP User Group Conference”—and, in some cases, include a link to the specific exhibitor or speaker.

 

Throughout the three-day conference, the reader stations were repeatedly moved and linked to new content, in order to provide coverage for a variety of events and exhibitors. Ultimately, the event managers report, with 598 pieces of content shared during that span of time, a network of 32,131 LinkedIn users were exposed to the conference—approximately 60 times the number of those exposed the year prior, Smith says. Event coordinators did not respond to requests for comment.

 

The Upd8r Business solution also enables conference attendees to share pictures or comments on their Twitter or Facebook accounts, using either an RFID-enabled badge, a wristband or a piece of branded merchandise specific to an event.

 

    

On March 18th, 2012, posted in: NFC & RFID by
4 Responses to Conference Goers Use RFID to Get LinkedIn
  1. My paper “” now in the talks highly about the “Near field Communication” NFC chips in the fuutre cell phones and its great importance to society to get rid of corruption. In the coming days or years the NFC gradually going replace the Cash money and eventually completely get rid of the Cash money (currency). It is necessary that the devices (cell-phones) having NFC must also importantly should have the Biometric Identity crucially for security reason to prevent cyber crimes but most importantly to prevent these people becoming target of all sorts of crimes like fraud, theft, mugging, burglary, robbery etc, even from getting murdered for the money. There should be a limit to the amount of money these NFC’s can hold and these cell phones need to be equipped with the internet connection so the money can be transferred (deposited and withdrawn) online from the persons bank account to the NFC while its transaction data details gets downloaded and recorded in the banks digital data storage. In short, this will make sure every money transaction between people, licit as well illicit gets recorded in the banks providing concrete evidence of any such economic crimes any times afterwards. This in turn will most effectively deter people from indulging in all kinds of corruptions and crimes as a whole.Herby I request you please to help in informing this most important anti-corruption feature of the NFC to the people. My other blog titled at Valerian Texeira

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    • Every mobile decive will have an RFID reader on it within five years The utility of UHF RFID and ability to combine the physical world with the virtual world is unparralleled. Look at what Vail Resorts has done with the program it’s a game changing technology move. Social media will become driven in the real world by RFID and phones that go from broadcasting information to gathering data through RFID. ODIN’s has proven it is possible to put UHF on a mobile phone.Eric Schmidt showed the new Android at Web 2.0 and described the use of RFID on the phone. It’s coming faster than the mobile phone manufacturers are ready for.

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